此系列叢書出版至今10余年，已成為國內(nèi)藝術(shù)設(shè)計理論專業(yè)基礎(chǔ)暢銷教材

本系列教材是本社高校藝術(shù)設(shè)計教材建設(shè)中的精品工程，是以國內(nèi)藝術(shù)設(shè)計教學(xué)名家的特色課程為基礎(chǔ)而編寫的,意在推動中國設(shè)計教育的創(chuàng)新發(fā)展。這些名家的教學(xué)理念具有世界的眼光和前瞻地意識,教學(xué)手段貼近學(xué)生、貼近實(shí)踐，有助于培養(yǎng)具有創(chuàng)新意識和創(chuàng)新能力的新世紀(jì)設(shè)計人才。

叢書名： 藝術(shù)設(shè)計名家特色精品課程
作者： 柳沙
頁數(shù)： 228
出版日期： 2016.04
定價： 36元
書號： 978-7-5322-9709-2

內(nèi)容簡介
本教材共有六章，第一章“設(shè)計心理學(xué)概論”，梳理了設(shè)計心理學(xué)的歷史和現(xiàn)狀，著重介紹近年來設(shè)計心理最活躍的幾個領(lǐng)域——可用性工程設(shè)計、情感設(shè)計和感性工學(xué)等。第二章“設(shè)計中的感覺與知覺”將重點(diǎn)落于與視覺藝術(shù)息息相關(guān)的“感知覺”現(xiàn)象上，通過大量案例，深入淺出地破解設(shè)計中的感覺（特別是視覺）與知覺。第三章“認(rèn)知與學(xué)習(xí)”基于“信息加工理論”，將原型、特征、圖式、表象、記憶等重要原理與設(shè)計實(shí)踐相結(jié)合。第四章和第五章聚焦于設(shè)計中的情感，一方面對情緒和情感這一復(fù)雜心理現(xiàn)象進(jìn)行科學(xué)解讀，另一方面著眼于設(shè)計現(xiàn)象，總結(jié)出設(shè)計中常用的情感激發(fā)方式和表象形式。第六章“設(shè)計思維與設(shè)計師心理”重點(diǎn)對此展開分析。

作者簡介
柳沙，1978 年生于湖南，長沙人，現(xiàn)為中國農(nóng)業(yè)大學(xué)工學(xué)院工業(yè)設(shè)計,產(chǎn)品設(shè)計專業(yè)講師。2006年1月在清華大學(xué)美術(shù)學(xué)院獲設(shè)計藝術(shù)學(xué)博士，2002 年6月在湖南大學(xué)獲設(shè)計藝術(shù)學(xué)碩士，1999年8月在湖南大學(xué)獲工業(yè)造型學(xué)士。主要從事工業(yè)設(shè)計，設(shè)計藝術(shù)學(xué)理論、設(shè)計藝術(shù)心理學(xué)、人機(jī)工程學(xué)等領(lǐng)域研究，編著出版《設(shè)計藝術(shù)心理學(xué)》，出版譯著《標(biāo)牌與標(biāo)識——環(huán)境中的標(biāo)識語言》，曾在《文藝研究》、《裝飾》、《藝術(shù)與科學(xué)》等重要期刊、叢書發(fā)表學(xué)術(shù)論文。

目錄
一、設(shè)計心理學(xué)概述
——作為一門設(shè)計科學(xué)的設(shè)計心理學(xué)···················1
1.1 設(shè)計心理學(xué)的概念和研究現(xiàn)狀 ·······················1
1.2 設(shè)計心理學(xué)的研究對象和研究范疇····················6
1.3 設(shè)計心理學(xué)的歷史和相關(guān)學(xué)科························8
1.3.1 審美心理學(xué)、心理美學(xué)、藝術(shù)
心理學(xué)、美術(shù)心理學(xué)等相關(guān)領(lǐng)域的研究················8
1.3.2 工業(yè)心理學(xué)與人機(jī)工程學(xué)、廣告心理學(xué)及
消費(fèi)心理學(xué)、行為學(xué)等應(yīng)用心理學(xué)的研究·············18
1.3.3 職業(yè)設(shè)計師的經(jīng)驗(yàn)知識·····························22
1.4 現(xiàn)代設(shè)計心理學(xué)···································24
1.4.1 可用性工程·······································24
1.4.2 感性工學(xué)·········································27
1.4.3 基于儀器的設(shè)計心理學(xué)研究·························29
二、設(shè)計中的感覺與知覺
——以“視覺生產(chǎn)”為核心的藝術(shù)設(shè)計················32
2.1 感覺·············································32
2.2 易于感知與難于感知 ：基于感知原理的設(shè)計技巧······33
2.2.1 感覺的多通道·····································33
2.2.2 閾限·············································35
2.3 視覺 ············································38
2.3.1 顏色視覺·········································38
2.3.2 明度視覺·········································39
2.3.3 運(yùn)動視覺·········································41
2.4 現(xiàn)實(shí)與感知 ：視覺游戲····························42
2.4.1 知覺·············································42
2.4.2 知覺組織·········································43
2.5 錯覺 ：被愚弄的知覺······························51
2.5.1 有效錯覺·········································52
2.5.2 錯覺矯正·········································55
三、認(rèn)知與學(xué)習(xí)——調(diào)節(jié)信息加工負(fù)荷的設(shè)計··············59
3.1 認(rèn)知心理學(xué) ：信息加工理論························59
3.2 人的認(rèn)知·········································62
3.2.1 辨認(rèn)和識別·······································63
3.2.2 設(shè)計中的識別理論·································72
3.2.3 記憶三級模式·····································75
3.2.4 短時記憶與長時記憶·······························77
3.3 注意 ：眼球爭奪戰(zhàn)································79
3.3.1 注意指向·········································80
3.3.2 理性訴求和情感訴求·······························82
3.3.3 注意分散·········································83
3.3.4 信息搜索策略·····································84
3.4 記憶 ：學(xué)習(xí)策略 ·································84
3.4.1 記憶的分類·······································86
3.4.2 記憶干擾·········································88
3.4.3 長時記憶的存貯結(jié)構(gòu)·······························90
3.4.4 學(xué)習(xí)與訓(xùn)練 ：自動加工與控制加工··················94
3.5 信息加工理論的應(yīng)用 : 可用性設(shè)計··················98
四、設(shè)計情感 ········································107
4.1 情緒和情感的界定································107
4.2 設(shè)計的情緒表達(dá)··································108
4.2.1 情緒的作用······································108
4.2.2 情緒的維度······································110
4.3 設(shè)計情感········································115
4.3.1 設(shè)計情感的特殊性································115
4.3.2 設(shè)計情感的層次性································116
五、情感設(shè)計·········································127
5.1 情感肌膚········································127
5.2 情感的設(shè)計策略··································130
5.2.1 快樂或高興······································131
5.2.2 痛苦············································135
5.2.3 悲傷或悲哀······································136
5.2.4 憤怒或生氣······································137
5.2.5 恐懼或害怕······································137
5.2.6 驚訝或驚奇······································138
5.2.7 厭惡或厭煩······································139
5.3 設(shè)計情感的表達(dá)··································140
5.3.1 點(diǎn)··············································144
5.3.2 線··············································145
5.3.3 面和體··········································149
5.3.4 結(jié)構(gòu)············································151
5.3.5 色彩············································154
5.3.6 材質(zhì)和肌理······································160
六、設(shè)計思維與設(shè)計師心理·····························175
6.1 設(shè)計思維········································175
6.1.1 思維············································175
6.1.2 邏輯思維與形象思維······························176
6.1.3 藝術(shù)思維與科學(xué)思維······························181
6.1.4 問題求解········································182
6.1.5 創(chuàng)造性思維······································186
6.1.6 設(shè)計思維········································189
6.1.7 作為一種創(chuàng)造性思維的設(shè)計藝術(shù)思維················192
6.2 設(shè)計師個體心理··································194
6.2.1 創(chuàng)造力··········································194
6.2.2 創(chuàng)造力的結(jié)構(gòu)····································195
6.2.3 設(shè)計師人格與創(chuàng)造力······························196
6.2.4 設(shè)計師“天賦論”·································199
6.2.5 設(shè)計師的創(chuàng)造力培養(yǎng)與激發(fā)························201
6.3 設(shè)計師壓力應(yīng)對··································205
6.3.1 設(shè)計師常見的職業(yè)壓力····························205
6.3.2 設(shè)計師的壓力應(yīng)對································207
附錄·················································211
參考書目·············································215